Contact-center technology

Clarifying a customer-experience technology proposition for the market

Precise B2B positioning and growth communication for contact-center and customer-experience technology serving operational and commercial decision-makers.

Context

NTAM Connect is a contact-center and customer-experience technology platform. Its buyers are operational and commercial decision-makers who need a clear, credible proposition.

Mohamed's remit / contribution

Mohamed contributed B2B positioning and growth communication for the platform as part of his marketing leadership at ntam.

Operating approach

• Precise category positioning as contact-center and customer-experience technology
• Messaging built for operational and commercial decision-makers
• Growth communication across digital channels

Evidence / results

• Category: Contact-center & customer-experience platform
• Delivered: B2B positioning and growth communication

No numeric results are published for this engagement; this page describes what was delivered.

Capabilities demonstrated

• B2B positioning
• Technology marketing
• Growth communication
• GCC market experience