Hospitality portfolio

Marketing in destination-led hospitality markets with distinct demand cycles

Destination demand, property positioning, multilingual communication, and disciplined digital execution across hospitality markets in Makkah and Madinah.

Context

Accor properties in Makkah and Madinah, including Fairmont, Sofitel, and Mövenpick, operate in destination-led markets shaped by pilgrimage seasons, multilingual guests, and distinct demand cycles.

Mohamed's remit / contribution

Mohamed led and contributed to marketing for the portfolio as part of the team: social media, influencer collaborations, CRM campaigns, and digital execution linked to bookings.

Operating approach

• Property positioning for destination demand
• Multilingual social and influencer programmes
• CRM campaigns linked to room-night demand
• Disciplined measurement of attributed revenue

Evidence / results

• Instagram impressions: 5.87M (+289%)
• Engagement rate: 7.15% (top-three global benchmark context)
• Influencer collaborations: 62 / 66M reach
• Room nights: 402
• Attributed revenue: SAR 721K
• CRM campaigns: 24 / 10.27% unique open rate / 4% CTR

Outcomes documented in Mohamed's CV for the portfolio and team he led or contributed to; they reflect collective work, not individual attribution.

Capabilities demonstrated

• Hospitality marketing
• Social and influencer strategy
• CRM
• Commercial accountability
• Saudi market experience